Ikseon-dong Hanok Village is located in the Jongno area of Seoul. It is a retro-style neighborhood that combines traditional hanok houses with cafés, design boutiques, and restaurants. Narrow alleys preserve hanok in the style of the Joseon era, and many shops, after renovation, are full of artistic and niche design vibes, making it suitable for strolling, taking photos, and experiencing the Seoul atmosphere where tradition and modernity blend.
Jongno 3(sam)-ga Station is a major transfer station where Seoul Subway Lines 1, 3, and 5 intersect. It is close to popular attractions such as Ikseon-dong and Insa-dong, and is one of the key transportation hubs for reaching major commercial areas like Myeongdong and Dongdaemun.
Myeongdong Station is a station on Seoul Subway Line 4, located right next to the Myeongdong shopping district. In particular, Exit 6 leads directly to Myeongdong’s main street. The surrounding area is packed with cosmetic stores, clothing shops, and street food stalls, making it the main stop for visitors heading to Myeongdong for shopping and food.
Myeongdong Main Street is one of Seoul’s most famous pedestrian shopping streets. On both sides are stores of major Korean beauty brands, fashion clothing shops, shoe and bag stores, as well as numerous street food stalls. The area is always crowded, and the night lights are dazzling, making it a representative place to experience trendy shopping and street food in Seoul.
Myeongdong Underground Shopping Center is located along the subway passage between Myeongdong and Namdaemun, and is home to many shops selling affordable clothing, bags, phone cases, and small accessories. It is a great place to shop on rainy days or during extreme weather. Prices are relatively budget-friendly, and it’s suitable for hunting for small items and everyday goods.
Shinsegae Department Store Myeongdong Branch is a large high-end department store located near Myeongdong and Namdaemun. Inside, it brings together numerous international luxury brands, designer labels, and a duty-free section, and it also features a comfortable food court and restaurants. With its modern architecture and comprehensive services, it is a popular spot in the Myeongdong area for purchasing high-end goods and enjoying a one-stop shopping experience.
